Sangre Azul

Maybe it is a sign of the democratization of the world: according to TV commercials, our bloods, indeed all our bodily fluids, are blue. In advertisements for diapers and tampons, we see blue blood and blue urine quickly absorbed by the magically white materials in the blink of an eye. Once Spaniards with light skin thought their blue popping veins a sign of their racial and social superiorities. Nobilities since has been known as blue bloods. And now, the great democratizer—our beloved television—is telling us that we, the buyer of their products, are not only figuratively but literally blue bloods. Well, it is more like Windex blood, light and leaves no mark, very superior, very television.