Product Misplacement

The most effective means of advertisements, we are told, is product placement. With once product fully integrated into the plot and actions of a hit movie, the product is believed to be more memorable and acceptable to the audience. This is probably true but sometime it may backfire. I just saw a brand new Mercedes Benz with only one passenger driven by a trained security officer failed to outrun a delivery van loaded with half a dozen fully armed masked men on a empty straight away. The guy survived the summersaults down the side of the mountain, so that is good advertisement for its safety, but the episode has little good thing to say about the power and handling of the car. Ford makes nice vans, but they have a lot of room, little ‘go’ and hardly any agility. If I were Mercedes Benz, or Chrysler, I would sue the pants off the producers of the show for defamation. I would like to sue them myself for breaking the illusion of reality and thus damaged my enjoyment of the show. Wait, it is 24, what reality, never mind.