Bread gouging

Business people like to say that we are living in a consumer world. It is not hard to understand why this is so desirable for them—consumers are just such idiots. Once upon a time no one want to buy overgrown brown mushrooms. Then, they start calling these huge caps portabellas, charge an absurd sum for them, and we worship them as a near truffle. Perhaps the most ridiculous is bread. A loaf of “Tuscan” bread can cost four, five dollars. What is cheaper to make than “Tuscan” bread? It is just flour, salt, yeast and water. When gasoline went over one dollar a litre, people called for parliamentary inquiries. No one wants to look into bread and mushrooms. At least gasoline is made through an expansive process from a depleting resource. Gasoline should be expansive; but flour and yeast? Now that is a scam!