Nettwerk

For the last twenty years we have been told that the Internet will revolutionize the global market and create new ways of doing business. It stands to reason that some old business models will have to go and new models will have to be created. The RIAA is one example of an old model that has to go. The digital age has made the conventional means of music distribution obsolete. What the RIAA is doing with their lawsuits is just an effort to hold on to their backward and exploitative ways at best, and a pathetic way to save face at worst. What their actions betrayed is not so much their righteous position but their complete lack of imagination. They are saying that they are protecting the artists, but since only a small portion of the hard copies goes to the artists, what they are really protecting the record companies—an obsolete distribution system. It is a refreshing and a brave move for Nettwerk to go again the industry. Well done.